ZHU Qingqing    Business School

ABSTRACT

With the increasing awareness and importance of environmental issues, more and more people are paying attention to and participating in environmental protection, and governments and international organizations have taken a series of measures to deal with environmental issues. Many companies, especially manufacturing companies, generate large amounts of waste and emissions in their operations in pursuit of economic profit and market share, which leads to many environmental problems. As the main contributor to environmental issues, enterprises bear the main responsibility for environmental management in achieving efficient and sustainable economic and social development. As the main body of enterprises, employees' behavior is an important factor in promoting future trends of corporate behavior and has a significant impact on the production and development of the enterprise. Successful environmental practices in an organization require the participation and cooperation of every employee. Therefore, in order to improve the overall environmental protection ability and level of enterprises, we must first focus on the green behavior of each enterprise employee.

Based on this, this study introduces green psychological climate and individual green values as mediating and moderating variables to investigate the effects of proactive environmental strategies on employee task-oriented green behaviors and voluntary green behaviors, respectively, taking employees of manufacturing companies as the research objects. Construct the study model and attempt to validate: The main effect between proactive environmental strategy and employee green behavior, the mediating effect of green psychological climate between proactive environmental strategy and employee green behavior, and the moderating effect of individual green values between green psychological climate and employee green behavior. In this paper, we used literature review method, questionnaire survey method and statistical analysis method for theoretical research and literature review, collected data by distributing questionnaires to the research subjects, and applies SPSS software and AMOS software to verify hypotheses. This study ultimately confirms the following conclusions: (1) proactive environmental strategy has a significant positive effect on employee green behavior and its two dimensions; (2) green psychological climate plays a partially mediating role between proactive environmental strategy and employee green behavior and its two dimensions; (3) individual green values positively regulate the relationship between green psychological climate and employee green behavior and its two dimensions, that is, the higher the individual green values, the stronger the effect of green psychological climate on employee green behavior.

Finally, this article summarizes the research results and proposes suggestions. Organizations can guide employees to adopt green behaviors such as energy conservation and waste reduction by formulating environmental policies and implementing plans. They should also pay attention to and guide employees' awareness and attitudes towards environmental issues, creating a work environment that supports environmental conservation behavior. Organizations should focus on aligning their green values with employees' personal green values. For employees with strong personal green values, the organization can develop targeted incentives to promote their green behavior.

Read the article here:    前瞻型环境战略对员工绿色行为的影响研究.pdf