Zhao Qing

                                                                                    School of Journalism and Communication

Abstract: Ecological communication is direct or indirect information dissemination activities between human and ecology. In recent years, as melting glaciers, rising sea levels, tsunamis and other climate disasters happen frequently, people began to extensively focus on ecological issues. And ecological communication is catholic concern of the governments and the media. How to effectively conduct ecological communication, for governments, is a most urgent task of our time. Chinese ecological communication begun in the 1990s, falling behind other countries with few study. Most current researches still remain on the macro level. By analyzing the specific cases from micro point of view, the thesis reveals the characteristics and laws of Chinese ecological communication, which spreads in practice. It also points out the direction of Chinese ecological communication for reference. The thesis includes four parts. The discourse construction of Chinese ecological communication depends on three main body—the government, the media and the public. The three sides mutually influence each other and collectively construct practical context of Chinese ecological communication. The first three parts is the detailed analysis of the content being promulgated. The thesis is concerned about the World Congress on Climate in Copenhagen which was broadcasted on TV 、Newspaper and Internet from September 2009 to March 2010. It make a exhaustive textual analysis on Chinese ecological communication's main body's discourse by applying textual analysis、quantitative analysis and qualitative analysis. In the forth part, characteristics and rules of our ecological communication's discourse construction are generalized through analyzing and comparing time distribution、 discourse features and constructing mode. At last, the thesis makes three recommendations for Chinese ecological communication's discourse construction to provide effective ecological communication in China with important theoretical value and major operation significance.

Read the full article here:       【气候变化】中国生态传播话语建构——以哥本哈根气候大会为研究对象.pdf